Effective Date: 6 December 2024
The Preventable Deaths Tracker (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. We have prepared this Privacy Policy to explain to you how we collect, use, disclose and safeguard the information we obtain through your use of https://preventabledeathstracker.net/ (the “Website”).
Please read this policy carefully to understand our policies and practices regarding your data.
This privacy policy has been created to comply with the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018.
Information we collect
We may collect the following types of information:
Non-Personal Information
We may collect non-personal data, including but not limited to:
- Browser type
- IP address
- Device information
- Pages visited and time spent on the Website
- Referral sources (e.g., search engines or links)
- country/location at the time of visiting the Website
Personal Information at registration
When making a purchase on the Website, a third-party payment gateway, STRIPE, will collect and store your payment details – we do not retain this information.
When signing up for our newsletters, a third-party platform, SUBSTACK, will collect your email address.
When registering for an account, we will collect personal information that you voluntarily provide, such as:
- Name,
- Email address,
- Profession, and
- Institution/company if applicable.
Why is it being collected, and how will it be used
We collect your information for the following purposes:
- To operate and maintain the Website.
- To understand who our users are.
- To improve the services we offer.
- To respond to inquiries or provide customer support.
- To improve Website performance and user experience.
- To analyze usage patterns and gather statistical data.
- To comply with legal obligations.
Data Protection and Security
We implement reasonable technical and organisational measures to protect your data from unauthorized access, use, alteration, or disclosure. There are controls in place to try to prevent your data from being accidentally lost, destroyed, or misused. We limit access to your personal data to those employees, contractors and other service providers for the performance of their duties only. They will only access and process your personal data on our instructions and they are subject to a duty of confidentiality. However, no data transmission over the internet or storage system can be guaranteed to be 100% secure.
How we share your information
We do not share, sell or rent your personal information with anyone outside of the site operator, RICHELLO LIMITED, nor to third parties for their marketing purposes. However, we may share information in the following circumstances:
- With Service Providers: To third-party vendors, consultants, or service providers who perform services on our behalf, e.g. web designers, developers, STRIPE, SUBSTACK and Google Analytics.
- For Legal Compliance: To comply with applicable laws, regulations, or legal processes.
- In Case of Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred.
Data Retention
We store the information we collect about you for as long as is reasonably necessary for the purpose(s) for which we originally collected it. We may retain certain information for legitimate business purposes or as required by law.
Your Data Rights
As a user located in the UK or European Union, you have specific rights under the UK General Data Protection Regulation (UK GDPR). These rights include:
- The right to access your personal data.
- The right to rectify any inaccuracies in your data.
- The right to request erasure (right to be forgotten).
- The right to restrict the processing of your personal data.
- The right to object to processing.
- The right to data portability (transferring your data to another controller).
- The right to withdraw consent, where applicable.
If you wish to exercise any of these rights, please contact us at contact@preventabledeathstracker.net
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection authority, if you believe we have violated your rights.
Third-Party Links and Sources
The Website may contain links to third-party websites. At the core of what the Preventable Deaths Tracker does is collecting information from third-party sources, including the Courts and Tribunals Judiciary and The Coroners’ Society of England and Wales. We are not responsible for the privacy policies and practices or content of these external sites, even if you access them using links from our Website. We recommend that you check the privacy policy of each site you visit and contact its owner or operator if you have any concerns or questions.
In addition, if you linked to this Website from a third party site, we cannot be responsible for the privacy policies and practices of the owners or operators of that third party site and recommend that you check the policy of that third party site and contact its owner or operator if you have any concerns or questions.
Children’s Privacy
The Website is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us at contact@preventabledeathstracker.net to have it removed.
Transferring your information outside of the UK
We operate in the UK and do no transfer your personal data outside of the UK.
Cookie Policy
Most web browsers are set to accept cookies by default. If you prefer, you can choose to set your browser to remove or reject browser cookies. If you disable or refuse cookies, please note that some parts of this Website may become inaccessible or not function properly. Cookies are used to enhance the user experience, analyze site usage, and improve our services. The Cookie Policy below explains how we use cookies and how you can manage them.
What Are Cookies?
Cookies are small text files that are stored on your device when you visit a website. They help us recognize your device, remember your preferences, and analyze how the Website is used.
How We Use Cookies
We use cookies for the following purposes:
- Strictly Necessary Cookies: These cookies are essential for the Website to function and cannot be disabled in our systems.
- Performance Cookies: These cookies collect information about how you use the Website (e.g., pages visited, time spent on the Website), helping us improve the performance and functionality of the Website.
- Functional Cookies: These cookies allow the Website to remember your preferences, such as language settings or login information, to enhance your experience.
- Targeting/Advertising Cookies: These cookies track your browsing habits and help deliver targeted ads that may be of interest to you.
Your Cookie Choices
You can manage or disable cookies through your browser settings. However, please note that disabling certain cookies may affect your experience on the Website.
Third-Party Cookies
We may allow third-party service providers (i.e. Google Analytics, STRIPE and SUBSTACK) to place cookies on your device. These third parties may collect information about your online activities across different websites. For more details on how third-party cookies are used, please review their privacy policies.
To deactivate the use of third-party advertising cookies, you may visit the relevant consumer page to manage the use of these types of cookies .
Google Analytics
To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout. The Google Analytics Cookies Policy https://policies.google.com/technologies/cookies?hl=en-US
STRIPE Payment Gateway
To enable payments, the Preventable Deaths Trackers employs a third-party payment service STRIPE. Users are redirected to STRIPE website which stores information necessary for secure payment through STRIPE system and passing the information back to us to allow us to record the transaction. STRIPE Cookies Policy https://stripe.com/ae/legal/cookies-policy
SUBSTACK
We use Substack to run our newsletter and blogging platform. Substack’s Cookies Policy: https://substack.com/privacy
Changes to this policy
We may update this Privacy and Cookie Policy from time to time. Any changes will be posted on this page, with an updated “Effective Date.” We encourage you to review this page periodically for updates.
Contact us
If at any time you would like to contact us with your views about our privacy policy or practices, or with any enquiry relating to your personal information, you can do so by sending an e-mail to us at contact@preventabledeathstracker.net or by writing to us at Richello Limited, 3rd Floor, 86-90 Paul Street, London, EC2A 4NE.
Last Updated: 06/12/2024